More than ever, you’re probably noticing men’s grooming aisles packed with natural products. Every brand is touting some kind of natural ingredient on its label. It sounds like something you should take advantage of, but why? First, know that this isn’t a marketing scheme. There are some great benefits to using natural products. Many commercial products contain harmful chemicals like sodium lauryl sulfate, triclosan, and parabens. The FDA has approved these ingredients for use in some of the most popular products on the market. But many of them have been linked to cancer and low sperm counts. Even worse, they can dry out your hair and skin, causing long-term damage. Natural products offer a reprieve from these undesirable results. The ingredients we use not only smell great but promote healthy skin and hair growth. For example, Argan oil, which is one of seven natural extracts in our Muse All Natural Beard Oil, works as a powerful beard conditioner, softening your hair and giving it a natural sheen. It also keeps your hair follicles hydrated, which helps you avoid pesky itching and irritation. Avocado boosts the skin with Vitamins A, C, and E, which leads to better hydration. Better hydration reduces the appearance of fine lines and wrinkles and stops chronic dryness. In addition to slowing down or preventing premature aging, avocado reduces age spots and protects the skin from toxins. Our Smooth All Natural Face + Beard Moisturizer combines avocado with 8 other natural extracts for optimal hydration. Natural products are crafted from a potent mixture of ingredients that protect and soothe your skin and hair without draining them of their natural moisture. This isn’t a fad to ignore—it’s the right way to treat your body.