A lot of thought goes into a man’s decision to grow a beard.  From achieving a new rugged look to making it work in a professional environment, there’s plenty to consider.  However, one of the biggest motivators for beard growth is the admiration of women.

It’s no secret that women like men with beards, or at least with some amount of facial hair.  In 2017, The New York Times reported on a study that proved women were most attracted to men with beards—more specifically, heavy stubble.  Facial hair not only makes men more attractive but positions them as protectors and as marriage or long-term relationship material.

Though men are usually solely responsible for the upkeep of their beards, it doesn’t have to be this way.  Women can get involved, too.

BE VOCAL

If his beard feels a little scratchy or you notice unsightly dandruff or particles, say something.  Maybe he’s washing his beard too often or he’s not moisturizing it enough.  Don’t suffer in silence when you get up close and personal.  Let him know when it’s time to soften things up.

HELP HIM OUT (OCCASIONALLY)

A lot more goes into maintaining a beard than meets the eye.  When he’s struggling to blow dry his beard and comb the beard oil through at the same time, chip in.  Blow dry for him so he can moisturize and style with both hands.

GIFT HIM WITH PRODUCTS

If he’s a typical man, he probably won’t load up on products.  You might have to surprise him.  For the next gift exchange, be it his birthday, your anniversary, or another holiday, gift him with the essential products he needs for a well-groomed beard.  Start with the one-two punch of our All Natural Face + Beard Wash and Bold Beard Oil.

Women may love a man with facial hair, but they don’t have to admire from afar.  Find subtle, helpful ways to get involved in his grooming process.