Our fathers and grandfathers came of age in an era when masculinity had one definition. Men were strong breadwinners who were so busy being manly, they had little time to fret about their skincare routines. But times have changed, and the men’s grooming industry now generates close to $30 billion annually. Men’s grooming has evolved, and it’s officially time for us to ditch our grandfathers’ home remedies.
GRANDFATHER MYTH #1: WASH YOUR FACE WITH BAR SOAP
Most of us come from a long lineage of no-fuss men. They washed their faces with the same soap they used on their bodies. This was practical and saved them the trouble of buying additional products. But they also put their skin at risk.
The skin on your face is more sensitive than the skin on your body. The soap that’s intended for your body is rich in harsh chemicals that dig deep to remove dirt. They’ll do the same for your face, but they’ll leave your skin irritated and dry. You need a specially formulated cleanser like our REFINED Buff + Cleanse All Natural Facial Scrub or DAPPER Face + Beard Wash. It deep cleanses your pores without stripping your face of moisture. So yes, you can ditch grandpa’s bar soap.
GRANDFATHER MYTH #2: USE AFTERSHAVE WITH ALCOHOL
You probably have fond memories of your grandfather slapping a harsh aftershave on his face after his morning shave. You probably also remember him wincing from the pain. The ultimate purpose of aftershave is to protect your skin. Shaving is a mild form of exfoliation, and it leaves your pores wide open for dirt and irritation. But aftershave doesn’t have to be painful. Our BRAVE All Natural Aftershave + Toner uses natural ingredients like tea tree oil and aloe vera for pain-free soothing and repair.
GRANDFATHER MYTH #3: YOU DON'T NEED A ROUTINE
Our fathers and grandfathers have always associated skincare products and routines with the women in our families. But we need to take care of our skin too. We only get one shot and poor skincare now can lead to wrinkles, blemishes, and scarring later. Instead of searching the market for standalone products, build your full routine with our All Natural Facial Kit. You’ll get a scrub, cleanser, and moisturizer in one simple package.
We respect our fathers and grandfathers for their wealth of knowledge and wisdom. But when it comes to grooming, it’s time to usher in some new traditions.
Owner, Solo Noir